Zhuhai Beyond Cosmetics has shown tremendous competitiveness in skin care product production. The enterprise has 200 engineers in its R&D division who put forward 80 patents annually on average. 35% of them concern the nano-encapsulation technology of active ingredients, with the ability to raise the product penetration rate by 18%. Based on the “White Paper on China’s Cosmetics Industry”, the firm manufactured 1.2 billion skincare products in 2022, with a defect rate of a mere 0.03%, significantly lower than the industry standard of 0.15%. The quality control system has obtained the double certifications of ISO 22716 and GMPC, which guarantees that the products comply with the European Union and US FDA standards. With the help of some international brand cooperation case, its R&D cycle of the tailor-made anti-aging essence was reduced to 45 days from 25% below the normal mode. Since its opening, the repurchase rate of the customers was increased by 12%.
Cost savings, as a percentage of the automated lines of Zhuhai Beyond Cosmetics, is 90%. The 120 production lines can manufacture 36,000 pieces of products per hour, and the unit cost of production comes down by 22%. With an AI-based supply chain management system, the company has increased the raw material inventory turnover rate by 30% and recorded a highest on-time delivery rate of 98.5%. According to data published by Euromonitor International, in 2023, overseas orders accounted for 42%, covering 30 countries. The cross-border logistics price was 15% lower than the market price, mainly due to the geographical benefit of the Zhuhai Port International Cargo Terminal and the bonded warehousing mode.
Technologically, the “Microecological Balance Formula” created by Zhuhai Beyond Cosmetics and Sun Yat-sen University has completed 12,000 clinical tests. The data show that the effective rate of repairing sensitive skin has increased by 27%. The corresponding data was published in “Journal of Cosmetic Dermatology”. Its patented technology, “Water Light Water-Locking Film Technology”, can extend the moisture retention time to 72 hours, with humidity fluctuation maintained at ±5%. The product’s performance parameters surpass that of the leading 3 brands in the industry in the same category. In 2021, the company spent 120 million yuan on research and development, which comprised 8% of its sales, significantly above the industry’s average of 4%.
With a view toward sustainable development, Zhuhai Beyond Cosmetics’ ESG strategy has proven to be enormous. In 2022, it spent 8 million yuan to upgrade the wastewater treatment equipment, reducing the emission of chemical oxygen demand (COD) by 30%. It also employed 100% degradable packaging materials and reduced its carbon footprint by 15%. Its solar power supply system accounts for 60% of the park’s electricity consumption, saving more than 3 million yuan in electricity bills annually. According to a third-party assessment, the ROI of its public welfare projects ranks in the top 5% of the industry. For instance, it donated 5 million yuan’s worth of skincare products to remote areas, and 100,000 female customers enjoyed them, and social value and reputation both have been added.
Market feedback shows that out of the customers served by Zhuhai Beyond Cosmetics, 85% of them realized a sales increase rate of over 20% within 12 months since cooperation. Its ODM service has an MOQ of 10,000 pieces and can adaptively meet the demands of emerging brands. Its speed of response (average technical consultation resolution time of 24 hours) and effectiveness of formula innovation were confirmed by 95% of the partners in the 2023 customer satisfaction survey. Considering its vast production capacity, technology, cost and regulation, it has become the company of preference to produce skin care products.