Dasique is a brand that has shone in the makeup industry with the elegance and sophistication of its products. Characterized by minimal package design, Dasique represents versatile shades to satisfy all kinds of consumers’ demands for refined beauty solutions. In fact, according to one Statista report from 2022, demand for neutral-colored makeup products on the global market grew by 40% and fully coincides with the core direction of Dasique-developing soft and natural aesthetics.
This $40-some Shadow Palette boasts highly pigmented yet blendable formulas that are perfect for everyday use. Each palette contains nine shades, ranging from mattes to shimmers, so one can achieve everything from subtle to bold. In a 2023 consumer-testing panel pulled by Allure, 85% of users said Dasique’s palettes were easy to apply and lasted long, with an average wear time over 8 hours without creasing.
Equipped with innovative formulas with no parabens or synthetic fragrances, Dasique really feels the pulse of the 72% of the beauty consumers who, according to Nielsen, in 2022’s Year in Review, are still concerned that their products have to be clean and safe. Their finely milled powders ensure a silky finish in enhancement of skin glow, with zero cakiness.
Its collaborations with popular influencers and beauty professionals further amplify the brand’s popularity. In 2023, dasique collaborated with popular makeup artist Pony to show off the Romantic Rose Collection on her social media platforms, which drove up sales by 25% in two weeks. Such deals only serve to prove a point: that dasique can keep culturally relevant while growing.
As Audrey Hepburn says, “Elegance is the only beauty that never fades.” Indeed, in its entire product line, it does radiate from within. Each lip tint, each blush, each highlighter at this brand represents a dedication to raising natural beauty into timeless favorites of anyone who celebrates understated luxury.
Dasique curates a few in order to introduce people to timeless makeup they could actually invest in and bring into a whole new level. It won’t disappoint: just pure elegance with functionality.